Why "Call of Duty" is losing popularity!

1. Are you familiar with the term, "Rinse and reuse"? This is essentially what "Call of Duty", does. It's like their unwritten law/formula. Or perhaps someone did include this as a part of the company's business model for it's own benefit (more than likely financial) in the stead of being innovative. Or do they just feel as though there is not a worthy competitor present to induce the their desire to step it up. 

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